Director at In_Demand Marketing
What made you decide what you wanted to go into marketing?
I started out originally in PR. It was either that or banking in the city! I worked agency side for a few years and then was recruited into an in-house PR role, but quickly became responsible for the entire marketing mix.
What are your main responsibilities in your job? Are there any perks or disadvantages of your job?
As a marketing consultant, I work with 4 or 5 clients at any one time and my responsibilities range from delivering board-level strategy and reporting on marketing progress to investors to content creation for a £300m construction company.
My main responsibility is to maintain credibility, and I do that through consistent delivery of projects (whatever that encompasses) on brief, on time and on budget.
Consultancy works very well for me as it gives me the flexibility to be around for my 18 month old daughter, whilst still working on interesting projects. Another perk is I get to work with my dog, Bilbo, at my feet.
Disadvantages? I no longer have the office banter and there are fewer reasons to procrastinate when you’re not surrounded by co-workers.
What challenges have you faced over the years?
I’d say the biggest challenge I’ve faced and continue to face in the workplace is being a woman.
I’m conscious that often if you’re ambitious, hard working and actively seek promotion or a salary increase, you can be labelled as aggressive and a ball breaker. A male peer, however, will be perceived positively - as assertive and knowing his value!
It’s happened to me, friends and acquaintances, so sadly it’s not an unusual scenario. Related to this is my most recent challenge of balancing my career and motherhood. I’m not the first woman, and nor will I be the last, to deal with this daily struggle.
What would you say is your greatest achievement throughout your professional career?
One inbound marketing campaign was unprecedented success and resulted not only in a couple of industry marketing awards, but most significantly a 7-figure piece of business closing as a result.
From memory, the ROI on that project was 1:90 (based on sales revenue). That blew any previous and subsequent campaign stats out of the water.
How does it feel to be a successful individual?
How is being a successful woman even determined? By education? Ambition? Salary? Being a good mum? All of those things? Some days I don’t feel like a very high-level woman with banana in my hair and wiping yoghurt off the wall (again).
Though I will admit, I do have a lovely collection of Gucci and Mulberry handbags.
Which women personally inspire you?
Anyone who manages to juggle a career, family, friendships and remain sane!
Do you consider yourself a feminist? If so, why?
Of course I consider myself a feminist. I believe that women should have the same rights and opportunities as men.
What is the one piece of advice you have picked up over your professional life that can apply to any career and you would like to pass on?
Know your value and don’t be afraid to ask to for a pay rise if you think you deserve one. Coming back to the point above; you should have the same rights, opportunities and salary as your male counterpart.
By Megan Logan,
"Know your value and don’t be afraid to ask to for a pay rise if you think you deserve one."
PR Exectuive, RMS PR
Marketing Manager, Target Express
Founding Director, Marketecture
Marketing Director, Intrinsic Enablers of Business Agility
Director, In_Demand Marketing
Hutton Grammar Sixth Form
A-levels: History, Economics, RS, General Studies
Oxford University, Exeter College
MA (Hons) Theology
MA in PR
CIM Marketing Diploma
28th January 2018